Track everything that happens in your store: visits, conversions, errors and performance. GA4, GTM, Vercel Analytics and Sentry are already integrated — nothing to install, no plugins.
GA4 and Google Tag Manager
Choose the mode you prefer: direct Google Analytics 4 (gtag.js) or via Google Tag Manager. In Veendo, the two options are mutually exclusive to prevent double-counting your data.
If you use GTM, you can opt for the standard client-side container or the server-side container for maximum control over your data. Everything configurable from the dashboard — no developers needed.
- GA4 direct or via Tag Manager — exclusive, zero double counting
- Client-side or server-side container in GTM for maximum flexibility
- Traceable events for purchase, lead, sign-up, view_item
- Consent Mode v2 already integrated for GDPR/EEA compliance
Vercel Analytics and Web Vitals
Every Veendo store runs on Vercel with native analytics. See real-time store performance: Core Web Vitals, errors, geographic latency. It's not an add-on — it's the platform default.
- Live metrics on performance and user experience
- Errors and anomalies aggregated by region
- Integrated Vercel dashboard for quick diagnostics
Sentry for error tracking
Automatically captures server and client-side errors. Every error includes the complete stack trace, user context (tenant, user ID), and the actions that caused it. Asynchronous tracking — no impact on your store's performance.
- Automatic error tracking with stack trace and user context
- Filtering by tenant and environment (production/staging)
- Alerting on critical errors via webhook or email
Sentry tracking is also the foundation of extended app-level audit logging: every product change, every order action, every admin event leaves a certified trace.
Server-side tracking and Measurement Protocol
Critical events (purchase, refund) are sent via Measurement Protocol directly from Veendo to your Google Analytics accounts. They don't pass through the browser — they're not blocked by ad blockers.
This ensures that the sales data that matters always arrives intact in GA4, regardless of the user's privacy settings.
- Purchase and refund tracked server-side for maximum reliability
- Immune to ad blockers and browser privacy tools
- Complete attribution of the sales funnel
Product feeds and marketplace tracking
Configure feeds for Google Shopping, Meta Catalog, TikTok Shop, Pinterest, and Bing directly from the dashboard. Veendo syncs catalog, prices and availability in real time — every feed is always up-to-date without manual intervention.
- Product feed configurable for 6 major marketplaces
- Real-time catalog, pricing and stock synchronization
- Conversion tracking for dedicated marketplaces